November, 2017



8:30 - 9:30

Event registration

Guests arrival and event registration

9:30 - 9:35

Gabriela Matei, General Manager, Microsoft Romania

Welcome and Agenda highlights

9:35 - 9:45

His Excellency Hans Klemm, the Ambassador of the U.S.A. to Romania

Opening Remarks

9:45 - 9:55

Philippe Rogge, Area VP Microsoft Central and Eastern Europe

Digital Transformation – CEE view

Digital transformation is not simply about technology—it requires business leaders to re-envision existing business models and embrace a different way of bringing together people, data, and processes to create value for their customers. While the past few years have been critical to innovation and disruptive technologies, today is more exciting than ever before. We are happy to share with you our thoughts on why this is the right time to join the digital transformation conversation.

9:55 - 10:10

Gabriela Matei, General Manager, Microsoft Romania and Ciprian Jichici, MVP in AI and Enterprise Architect, High-Tech Systems & Software

Microsoft Romania Keynote and Demo

10:10 - 10:50

April Rinne, Young Global Leader at the World Economic Forum

The Digital Sharing Economy

New technologies are profoundly expanding people's ability to connect with one another, transforming business, government and society at large. New business models built on these technologies enable more people and organizations to meet their needs better, and the digital sharing economy is at the center of these shifts.


The digital sharing economy is an economy based on "access over ownership" and driven by improvements in resource utilization, peer-to-peer networks, and new notions of community. Tens of thousands of digital sharing economy platforms now exist globally, in almost every sector imaginable. We'll take a global tour of what is happening, why it matters -- for Romania, Europe and beyond -- and what is on the horizon.

10:50 - 11:30

Toomas Hendrik Ilves, former President of Estonia

Cybersecurity and E-Government

11:30 - 12:00

Johnnie Konstantas, Senior Director, Enterprise Cybersecurity Group, Microsoft

Cyber resilience and incident response in today’s internet

A growing reliance on the Internet and an assumption of compromise are two realities that organizations around the world have to reconcile. Staying competitive, compliant and agile means taking advantage of the cloud, IoT and a mobile-first development approach but adopting them also means heightened exposure to cybercrime. You cannot be left behind, so the key is to digitally transform, securely. During this session you’ll hear about the trends, both global and regional, that are driving the behaviors of network attackers and defenders. Referencing Microsoft’s own experience in helping companies respond and recover from security breaches, you will get guidance and demonstration of how to make your organization more resilient to cyber threats and avoid common mistakes. Leaving the session you should have a high level roadmap for how to leverage best practices and innovations to improve your security posture and maintain it for the long term.

12:00 - 12:05

Gabriela Matei, General Manager Microsoft Romania and Mihai Guran, Vice President EMEA Sales, Bitdefender

The importance of Cybersecurity for Romania & closing remarks

12:05 - 13:30

Lunch & Networking

Guests are invited to networking while they serve lunch

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    His Excellency, the Ambassador of the United States of America to Romania
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    Former President of Estonia

    Toomas Hendrik Ilves served as President of Estonia from 2006 to 2016, driving the country’s world-leading initiatives in e-government and cyber security.

    During his presidency, Ilves was appointed to serve in several high positions in the field of ICT in the European Union. He served as Chairman of the EU Task Force on eHealth from 2011 to 2012. From 2012 to 2014, at the invitation of the European Commission, he was Chairman of the European Cloud Partnership Steering Board. From 2014 to 2015, he was the co-chair of the advisory panel of the World Bank’s World Development Report 2016 “Digital Dividends” and since June 2014, the chair of World Economic Forum’s Global Agenda Council on Cyber Security.

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    Young Global Leader at the World Economic Forum

    April Rinne is a global authority and advocate on modern development areas that include the digital economy, sharing economy, future of work and public policy.

    Global access, global perspective and an exceptional capacity to work across cultures enable April to bring unique insights to companies, governments, investors and organizations worldwide. April is a Young Global Leader at the World Economic Forum where she leads the Sharing Economy Working Group and is a member of the Global Futures Council for the Future of Mobility and the Urbanization Advisory Group.

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    Area Vice President of Microsoft CEE

    Philippe Rogge is Area Vice President of Microsoft Central and Eastern Europe (CEE), where he leads Microsoft’s business across a diverse region of 33 countries spanning 13 time zones. Philippe reports to Michel Van der Bel, President of Microsoft EMEA.

    Prior to assuming leadership of Microsoft CEE, Philippe served as Chief Operating Officer of Microsoft China for three years, where he led the sales, marketing and services organization to achieve significant business growth while building organizational capabilities during a critical period of transformation to cloud services and solutions. Philippe joined Microsoft in July 2010 as Enterprise and Partner Group Director and served as General Manager for Belgium and Luxembourg and led Microsoft Portugal on an interim basis during the second half of 2012.

    Technology and its impact across industries has been a recurring theme throughout Philippe’s career. Prior to joining Microsoft, Philippe was COO at Option NV, a Belgian technology pioneer best known as the first modern 3G wireless OEM. In a very challenging and competitive environment, he developed a new business strategy at Option with a strong focus on software and verticals, which was instrumental in putting the company back on track. The strategy also included significant restructuring and refinancing.

    Philippe graduated from the University of Gent with a degree in applied economics and holds a master’s degree in management from the Vlerick School of Management. He has also attended the Advanced Management Program at INSEAD.

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    General Manager at Microsoft Romania

    Gabriela Matei is Microsoft’s General Manager in Romania since July 1st, 2016 and a member of the Central and Eastern Europe Senior Leadership Team.

    Gabriela has been on the front line of digital change since her very arrival at Microsoft in 2012. As Cloud Strategy Director, she drove the significant effort of introducing the new cloud enabled solutions – and the disruption they bring – to the Romanian business landscape.

    As the new business technology made its way through the Romanian business world, this process of advocating and managing changes for the new digital age continued through her tenure as lead of both Microsoft Romania’s Small and Midmarket Business as well as the organization's extensive Partner Network, with significant results.

    Previously, Gabriela Matei worked for over 15 years for Vodafone Romania, where her latest role was Chief Commercial Officer for the Enterprise Business Unit.

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    Member of the Board of Directors at City Insurance

    Bodo Herold is currently Member of the Board of Directors at City Insurance and has an experience of over 15 years in the insurance sector and over 10 years in the academic environment.

    In 2000 Bodo started his own consulting business, Heroldconsult, advising international insurers in their strategy and stock listed companies in registering their risk management. Since 2003, Bodo started a parallel academic career, teaching students and sustaining research efforts in the financial area at Universities of Cologne, Leipzig and Dortmund within the Master Degree in Risk and Finance.

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    IoT Sales Manager at Orange Romania

    Silviu Neghina is IoT Sales Manager at Orange Romania, being a passionate and goal oriented leader in sales and business development.

    With over 12 years of experience, Silviu coordinates the business sales teams of Orange in order to support digital transformation and deliver the best IoT and smart cities solutions.

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    Architecture & Services Project Manager at Orange Romania

    Vlad Sorici is Architecture & Services Project Manager at Orange Romania and Project Manager for Orange Fab.  

    He started working for Orange in 2012, in the development and innovation team, focusing on creating architectures for new services. In the last few years he has been working on research projects for new generation services and network development, including 5G, as well as in creating partnerships with the startup ecosystem for obtaining innovative products.

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    KAM Europe & Africa Distribution Channel at Libelium / Powered by ALEF

    Sandra Pradilla is Libelium’s Manager Channel Sales Europe & Africa. Her work is focused on opening new markets with distributor agreements and giving support to the existing ones.

    Sandra has studied Marketing and Business Management and also got a Master in Digital Marketing and E-Commerce. She has a wide experience working in Sales department from different companies based in Europe and Canada being a strategic thinker and leading teams.

    She has also participated in negotiations to close the terms of agreements in international deals, interact and coordinate with technical teams and identify new sales opportunities.

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    SEE Systems Engineer at Veeam

    With 16 years of experience in enterprise computing and data management solutions, Cornel Popescu is currently Veeam Systems Engineer, responsible for South-Eastern Europe. He is primarily focused on virtualization, cloud computing and data protection.

    With a deep knowledge on virtualization, Cornel helped partners and customers to transition to the cloud, while achieving better efficiency and minimizing risks. In the past, Cornel had worked as a Professional Services Engineer, as VMware trainer and Systems Engineer, educating and helping customers to tackle challenges and adopt innovative solutions to solve problems. He holds several industry certifications, including VCP, VCAP, MCSE, NCDA.

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    Mayor of Bod village, Brasov County, Romania

    Sergiu Arsene is the politically independent mayor of Bod village, Brasov County, Romania. Since the beginning of his mandate in 2016, Sergiu Arsene has put all his efforts into the modernization of Bod community and into employing efficient programs for further development.

    Before starting his public sector career, Sergiu Arsene worked in the telecom industry, with his roles spanning from sales consultant to regional development manager.

    In 2010, he decided to contribute his experience and energy in bringing his native village closer to the benefits of the modern age and together with some friends he launched the “proBod” NGO, with the purpose to re-vitalize the civil society in the village.

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    CFO at Mercury360 Communications Group

    Brad Stanciu has been the CFO of Mercury360 Communications Group since 2006. He is responsible for providing strategic planning and financial management for the largest local advertising group of companies held by Irish & Romanian shareholders.

    Apart from his financial management duties, he is permanently exposed to challenging projects for group’s clients in order to increase the business market value and effectiveness of the company.

    He has been managing the implementation and development of the ERP solution within the company for the last 12 years. In the last period he has been in charge with the technological development and IT infrastructure upgrade process within the company.

    Brad graduated Finance at Academy of Economic Studies Bucharest in 2000, Ibecame chartered accountant CECCAR in 2007 and ACCA affiliate in 2013. With experience earned from many innovative projects,  he is particularly interested  how digitization impacts the business life-cycle and how the change should be properly managed in order to improve business operations and processes in order to get competitive advantages.

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    Senior Director, Enterprise Cybersecurity Group at Microsoft

    Johnnie Konstantas is a veteran cybersecurity executive with more than 19 years of security industry experience, currently holding the role of Senior Director, Enterprise Cybersecurity Group at Microsoft.

    Most recently she was the Senior Director of Security Marketing and Business Development at Gigamon, responsible for driving strategy and relationships with technology partners and leading security campaigns, messaging development and distribution for field sales and channel enablement. Prior to Gigamon, Johnnie was the Vice President of Marketing of machine learning platform Dato (acquired by Apple) where she led awareness, adoption and lead generation programs.

    While Senior Director of Security Sales at Juniper Networks, Johnnie managed accounts in Commercial and F1000 in the Pacific Northwest and Mid-West regions. As Vice President of Marketing at Altor Networks (acquired by Juniper), she successfully branded Altor as cloud security’s leading innovator.

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    Executive Director, Digital Banking Division at BCR

    Marian Ignat holds the role of Executive Director, Digital Banking Division at BCR and is a Banking and Distribution professional with more than 17 years' experience in banking industry, from which 12 years in top positions related to IT, banking innovation, sales, retail distribution, business development and channels management.

    For the past 3 years he was responsible with Distribution Channels Development and Digital Transformation in Banca Comerciala Romana.

    Marian Ignat graduated Mathematics at the Bucharest University in 1997, holds an Exec MBA from Sheffield University and Level 7 Chartered Management Institute, UK.

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    CEO at ODC Business Solutions

    Oguz Kucukbarak, CEO at ODC Business Solutions, started up his company at a young age after gaining experience at prestigious banks in the finance sector including HSBC, TEB, and BankEuropa.

    He combined his industrial engineering background with fin-tech and mar-tech enthusiasm to come up with an innovative software product idea which later turned out to be the number one Omni-channel solution for enterprise sector in Turkey: SmartMessage Marketing Platform.

    In a short period of time, with 6 global offices and 2000+ clients, ODC Business Solutions secured its place among the pioneer partners of technology and telecommunications giants including Microsoft, Vodafone, Turkcell & Turk Telekom. Oguz Kucukbarak's innovative vision continues to expand brand’s recognition in the global scene with investments and strong business relationships in USA, Middle East, and Europe.

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    Officer of Digital Services Development and Delivery at INAIL

    Flavio Iodice is Officer of Digital Services Development and Delivery within the Department of Digital Organization of the Italian workers’ compensation authority (INAIL). With a rich experience, Flavio started his career in the IT Department of INAIL in 1994.

    One of his main responsibility is to coordinate the revision program of Institutional Digital Processes in the context of INAIL’s digital transformation plan. Between 2003 and 2009, Flavio was also part of the IT Department at the Italian Ministry of Labor.

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    IT Project Manager at Ropharma

    Ciprian Bacanu is IT Project Manager at Ropharma, having more than 16 years experience in IT projects on the Romanian market.

    He has developed an extensive experience in IT infrastructure, database management, security and business applications.
    Since 2008 Ciprian is the IT Project Manager for Ropharma, where he coordinated the infrastructure integration project for all entities of the group, including the could adoption process and business apps implementations.

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    IT Director at The Agency for Rural Investment Financing (AFIR)

    Daniel Ifrim holds the position of IT Director at The Agency for Rural Investment Financing (AFIR) in Romania, from which he organizes and coordinates the entire activity of the IT experts both at a central and territorial level.

    Since 2010, when he started his work as IT Director at AFIR, he is responsible for the implementation and performance of agency’s IT services, ensuring the management and security of specific data by identifying and assessing security risks and ensuring compliance with AFIR requirements.

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    Co-founder at “Si eu donez”

    Alexandru Livadaru is Co-founder at “Si eu donez” NGO, that launched the first technology platform dedicated to voluntary blood donations in Romania. With a strong background as a journalist and TV producer, for the past years, Alexandru also dedicated his efforts in building a digitalized and decentralized Blood Donors Network.

    With over 15 years of experience in the media landscape, Alexandru co-founded, coordinated as General Producer the team from Pro Tv that won the Emmy prize for the ”news” category with "Tu stii ce mai face copilul tau?" media campaign. He launched the most renowned investigations and reportages TV program, "Romania, te iubesc", broadcasted by Pro Tv.

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    Marketing for “Si eu donez”

    Claudiu Pandaru is in charge of Marketing for “Si eu donez” NGO, that launched the first technology platform dedicated to voluntary blood donations in Romania. With over 17 years of experience in TV, radio, print media and online, Claudiu is the founder of

    He formerly held the position of Editorial director at Mediafax Group, Editor-in-chief at Gandul newspaper, he was the host of „Dupa 20 de ani” Tv program broadcasted by Pro Tv, Head of Internal Politics Department at Pro Tv and journalist at Radio France International Bucuresti.

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    General Manager of Avaelgo

    Mihai Tataran is the General Manager of Avaelgo, a Microsoft Gold Partner on Cloud Platform. Mihai has an extensive experience with Cloud: developed solutions for different customers, and delivered advisory engagements for large organizations helping them define and execute their technology, security and Cloud strategy.

    He delivered technical trainings to software and IT organizations focusing on the Cloud platform, and also has been a speaker for many years at international conferences, being also involved in organizing ITCamp Romania.

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    Director, Office Division, Central-, Eastern Europe and Russia at Microsoft

    Xavier Lamote has been active in the ICT sector for the last 17 years, of which 15 years at Microsoft, where, since August 2014, he holds the position of Director Office Division for Central -, Eastern Europe and Russia.

    Prior to that he had multiple management team roles for Microsoft Belgium, where he led the SMB and Partner Division, has held the COO position and lastly was responsible for the Enterprise division.

    His broad experience spectrum enables him to approach a wide range of topics from many different angles. He is passionate about the transformational power of IT and the impact IT can have on the broader society.

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    Technical Evangelist at Microsoft Croatia

    Filip Glavota is a Technical Evangelist at Microsoft Croatia, focusing on Artificial Intelligence, Machine Learning and building Intelligent Apps.

    He is a curious technophile since he can remember, he started programming and competing in different algorithmic competitions in High School. During studies on the Faculty of Electrical Engineering in Osijek he was a Microsoft Student Partner for 5 years.

    Before getting in the Microsoft as the Technical Evangelist he worked as a backend developer. Filip likes working in the challenging environments and solving issues that come in the way.

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    Department Director - IC/SLA/Compliance/IS at E.ON

    Mihai Truta is responsible for the compliance, information security, data protection, and related awareness programs as ISO, DPO and Compliance Officer for E.ON Romania group companies’ level.

    He is ensuring that potential security risks and governance issues are identified, managed and remediation/ treatment action plans are developed to resolve the risk or reduce the risk to an acceptable level.

    He is experienced in governance, risk management, and compliance through the implementation of internal control over financial reporting and information security management systems over a large organization (~5.000 employees).

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    Enterprise Account Executive at Microsoft Slovenia

    Klemen Brenk is Enterprise Account Executive at Microsoft Slovenia and he is dedicated to helping companies to adapt digitally to optimize their business performance, being a strategic advisor to Microsoft’s Enterprise customers.

    Klemen possesses a solid understanding of their business and industry, and the challenges they face as cloud and emerging technologies enable digital transformation opportunities for their organizations, having the ability to deliver solutions to enable the customer’s desired outcomes.

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    Services Sales Executive at Microsoft Slovenia

    Gregor Kovacic is Services Sales Executive at Microsoft Slovenia and has over 15 years of experience in providing strategic solutions and being passionate about helping organizations transform into new digital era - to be more productive, strategic, and innovative.

    He joined Microsoft in 2010, after holding a Key Account Manager position at S&T Slovenia for almost 8 years. He is always seeking the ways to empower right ideas within organizations through new approach and variety of available solutions leveraging private and/or public cloud services.

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    CEO at A&D Pharma

    Robert Popescu is CEO at A&D Pharma and has a vast managing experience acquired in Romania and abroad in various fields like Energy, IT, Trading, Infrastructure project development and Health. Robert has built more than half of his professional career in Health, his name being associated with the most important business projects in the Romanian pharmaceutical distribution and retail area in the past fifteen years.

    Starting 2008, Robert leads A&D Pharma Group - the largest pharmaceutical group in Romania, which brings together Mediplus, Sensiblu, Punkt and A&D Pharma Marketing and Sales, with an annual turnover of over one billion euros. Since 2011, he is President of the Association of Distributors and Pharmaceuticals Retailers in Romania.

    Being a very good speaker, an excellent businessman and a successful manager, Robert is perceived today as the most powerful CEO in pharmaceutical distribution and retail in Romania.

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    Enterprise Architect, High-Tech Systems & Software

    One of Ciprian’s primary roles is Chief Architect at HTSS. He is also recognized internationally as a Microsoft Regional Director and Most Valuable Professional in Artificial Intelligence.

    Almost 20 years after Ciprian’s exposure to Machine Learning, he finds himself in the middle of a fundamental transformation of the industry driven by this sophisticated technology. The explosive development of cloud computing is fueling the shift towards including ever more intelligence into modern IT platforms.

    He firmly believes that industry influencers have an important duty to share the knowledge they gain in complex and challenging projects. That’s why he always finds time to talk to people about how and why the industry is changing. And he does this especially for the young following in footsteps.


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    Very early birds

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    540 RON


    Early Birds

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    580 RON


    Full Conference Pass

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    800 RON


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